Brief
Create the brand for a new service that lets couples hire UGC creators for their wedding.

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Problem
Couples want wedding content that feels real and spontaneous, not staged. A new service has to promise that clearly and earn trust fast.

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Process

• I first defined what the brand had to do for the service, then the core message: a wedding is a social moment, and the content should capture that.

• I developed two logo directions and chose the one that fit the service best. I discarded ideas where the logo didn't communicate that message clearly.

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Solution
A visual language built on authenticity and spontaneity, carried through a social content system with ready-to-use formats and a landing page that explains the service.

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Result
The service didn't launch. This is the brand as designed.

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My role
Visual identity, social formats, landing page.