ARFVE

  Brand Identity & Brand Book  
Client project · 2025 · Graphic Designer 

Brief
ARFVE Accelerator asked for a brand identity and guidelines for its 2025 programs.

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Problem
The programs had no shared visual identity, so every new piece risked looking different.

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Process

• I started with a moodboard and a definition of what the brand should stand for: inheritance.

• I explored several logo directions and discarded the ones that didn't express that idea.

• With the logo locked, I built the 40-page brand book around it.

Solution
An identity built on the idea of inheritance, combining geometric precision with organic forms. A 40-page brand book covers logo, typography, colour and usage rules, and I applied the system to launch materials for digital and print.

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My role
Identity design, brand book, launch materials.