Brief
Create a playful ice cream brand.

 

P​roblem
Many flavours, one brand. Each flavour had to stand out without breaking the identity.

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Process
I chose the typeface, modified it into the logotype, then built the colour system around the flavours.

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Solution
A bold logotype and a flexible colour system where each flavour gets its own colour, so new flavours can be added and the brand stays coherent.

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My role
Logo and mockups. I also developed the concept with the team.