GRAFFIARE

Own Brand · Identity, Product & Social
Founder & Designer · Bogotá · 2020–2025

Brief
Build a stationery brand from zero, and make it sell.

Problem
Most notebooks look the same. There was room for stationery that felt expressive and personal.

Process

I defined the differentiator first: notebooks as visual statements, not just paper.
I built the brand from zero around it: identity, bold graphics, curated colour combinations, products and social content.

Solution
A brand that turns notebooks into visual statements. I designed the identity, the products and the social content, and ran production, promotion and direct sales at local fairs.

Result
The brand recovered its initial investment within 2 months.

My role
Founder and designer.